Consumer sentiment about housing market rebounds
While just 26 percent of Americans said May was a good time to buy, that's up from 23 percent in April and 14 percent a year ago, an all-time low in Fannie Mae survey.
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Developers are lining up to buy in on Altadena’s burned out lots
A wave of “Altadena Not for Sale” signs dot the yards of fire-scarred properties as a plea to preserve the communities that have been lost in January's Eaton fire. Behind the signs, a different reality is unfolding -- Altadena is for sale, ...
Wants vs. commitment: How to know if your buyers are really ready
If your buyers seem to be getting cold feet, dig deeper and find their why so you can help them make the right decisions, coach Darryl Davis writes.
Working with the Michael Jordan of real estate: Bess Freedman
As Hall Willkie steps into a consultant role at Brown Harris Stevens, CEO Bess Freedman reflects on the impact of her mentor.
‘Chaos is reigning’: Intel explores the varied ways tariffs sink deals
Agents and brokers who responded to the latest Inman Intel Index survey shared a broad range of stories detailing how tariffs are already spooking clients — and occasionally killing transactions.
The story behind the story of NAR’s ‘no-commingling’ rule repeal
To repeal a rule that was only optional to begin with is not a repeal of anything, and based on its timing, it comes off as a desperate play for attention, Spencer Krull writes.
The ultimate listing tool for agents who want to win
The vast majority of home shoppers are searching online, and it’s harder than ever to grab a buyer’s attention. They’re not looking at a few homes — they’re scrolling through hundreds.
How AI virtual staging is changing real estate marketing
Is spending $20,000 to $40,000 on traditional home staging necessary? Until recently, virtual staging wasn’t a true alternative — it was expensive, slow and often looked artificial. That changed with AI.
Why Real 3D tours are better than 360 walkthroughs
Today, true 3D tours, like those powered by Matterport, are redefining how properties are showcased, leaving traditional 360 walkthroughs behind.
Trending: Lessons in pride and building brand equity that lasts
As some brands scale back their Pride Month campaigns, others are doubling down on meaningful support. For real estate pros, the opportunity lies in showing up with purpose — and turning values into long-term brand equity.
